Privacy Policy of S247 PLC Websites

This Website collects some Personal Data from its Users.


This document can be printed for reference by using the print command in the settings of any browser.

Policy summary

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Google Ad Manager, Criteo and Microsoft Advertising

        Personal Data: Cookies; Usage Data

      • Direct marketing via SMS

        Personal Data: first name; last name; phone number

    • Analytics

      • Google Analytics, Google Ads conversion tracking, AdEspresso conversion tracking, Facebook Ads conversion tracking (Facebook pixel) and Display Advertising extension for Google Analytics

        Personal Data: Cookies; Usage Data

    • Contacting the User

      • Contact form

        Personal Data: first name; last name; various types of Data

      • Mailing list or newsletter

        Personal Data: address; Cookies; country; email address; first name; last name; phone number; Usage Data; website; ZIP/Postal code

    • Content commenting

      • Disqus

        Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

    • Content performance and features testing (A/B testing)

      • Optimizely

        Personal Data: Cookies; Usage Data

    • Data transfer outside the EU

      • Data transfer abroad based on standard contractual clauses, Other legal basis for Data transfer abroad and Data transfer to countries that guarantee European standards

        Personal Data: various types of Data

    • Displaying content from external platforms

      • Google Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Handling payments

      • Amazon Payments, PayPal, Sage Pay and Klarna

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Hosting and backend infrastructure

      • Amazon Web Services (AWS) and Cloudinary

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Infrastructure monitoring

      • Pingdom

        Personal Data: Cookies; Usage Data

    • Interaction with external social networks and platforms

      • AddThis, Facebook Like button and social widgets, Google+ +1 button and social widgets and Twitter Tweet button and social widgets

        Personal Data: Cookies; Usage Data

    • Interaction with live chat platforms

      • Olark Widget

        Personal Data: Cookies; Usage Data

    • Interaction with support and feedback platforms

      • Zendesk Widget

        Personal Data: Cookies; Usage Data

    • Managing contacts and sending messages

      • Mandrill

        Personal Data: email address; Usage Data

      • Mailchimp

        Personal Data: email address

      • Klaviyo

        Personal Data: country; email address; first name; last name; phone number; purchase history; state; Tracker; Usage Data

    • Managing data collection and online surveys

      • Klaviyo Forms

        Personal Data: city; country; Data communicated while using the service; email address; first name; last name; phone number; purchase history; state; Tracker; Usage Data

    • Managing support and contact requests

      • Zendesk

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Registration and authentication

      • Login with Amazon

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Remarketing and behavioral targeting

      • Remarketing with Google Analytics, Facebook Remarketing, Twitter Remarketing, Google Ads Remarketing and Criteo Dynamic Retargeting

        Personal Data: Cookies; Usage Data

      • Facebook Custom Audience and Twitter Tailored Audiences

        Personal Data: Cookies; email address

      • Klaviyo segmentation and social advertising

        Personal Data: device information; email address; purchase history; Tracker; Usage Data

    • SPAM protection

      • Akismet

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

    • User database management

      • Klaviyo CRM

        Personal Data: city; country; email address; first name; last name; phone number; purchase history; state; Tracker; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • Hosting

      Our websites are hosted by Sonassi Ltd. Sonassi are a UK based company. As the engine behind our websites, any data we collect as part of you using our site or making a purchase is stored on Sonassi servers. Your data is backed up, and if you request your data be forgotten, there will be a period that your data remains in the backups before being flushed out after a reasonable period of time.

      For more details, you can visit their site
      https://www.sonassi.com/contact
      https://www.sonassi.com/privacy-policy

    • Netsuite

      Netsuite is our primary ERP. All data you enter into our checkout process, excluding sensitive payment information, will be passed to Netsuite, as we use Netsuite's WMS for our inventory and fulfilment operations.

    • Klevu

      Klevu powers our on-site search engine. We will pass them your IP address to facilitate personalization of results, as well as product purchase data for reporting purposes. Klevu will set cookies on your browser to store things such as recently browsed items and categories.

      Their full explanation is available here:
      https://www.klevu.com/gdpr/

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

    • Owner and Data Controller

      S247 PLC, Unit 2 Enfield Industrial Estate, Redditch, B97 6BG, United Kingdom

      Owner contact email: dpo@shop247.co.uk

Full policy

Owner and Data Controller

S247 PLC, Unit 2 Enfield Industrial Estate, Redditch, B97 6BG, United Kingdom

Owner contact email: dpo@shop247.co.uk

Types of Data collected

Among the types of Personal Data that this Website collects, by itself or through third parties, there are: Cookies; Usage Data; email address; first name; last name; various types of Data; country; website; phone number; address; ZIP/Postal code; state; purchase history; city; Data communicated while using the service; device information.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Website.
Unless specified otherwise, all Data requested by this Website is mandatory and failure to provide this Data may make it impossible for this Website to provide its services. In cases where this Website specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other tracking tools — by this Website or by the owners of third-party services used by this Website serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy.

Users are responsible for any third-party Personal Data obtained, published or shared through this Website.

Mode and place of processing the Data

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.

Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.

The purposes of processing

The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following: Analytics, Tag Management, Remarketing and behavioral targeting, Displaying content from external platforms, Handling payments, Hosting and backend infrastructure, Registration and authentication, Managing contacts and sending messages, Contacting the User, Content commenting, Infrastructure monitoring, Interaction with external social networks and platforms, Interaction with live chat platforms, Interaction with support and feedback platforms, Managing support and contact requests, SPAM protection, Traffic optimization and distribution, Content performance and features testing (A/B testing), Advertising, Data transfer outside the EU, User database management and Managing data collection and online surveys.

For specific information about the Personal Data used for each purpose, the User may refer to the section “Detailed information on the processing of Personal Data”.

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

  • Advertising

    This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on this Website, possibly based on User interests.
    This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
    Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside this Website. For more information, please check the privacy policies of the relevant services.
    Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.

    Google Ad Manager (Google Inc.)

    Google Ad Manager is an advertising service provided by Google LLC that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with. In order to opt out from being tracked by various advertising networks, Users may make use of Youronlinechoices. In order to understand Google's use of data, consult Google's partner policy.
    This service uses the “DoubleClick” Cookie, which tracks use of this Website and User behavior concerning ads, products and services offered.   Users may decide to disable all the DoubleClick Cookies by clicking on: www.google.com/settings/ads/onweb/optout?hl=en.

    Personal Data processed: Cookies; Usage Data.

    Place of processing: United States – Privacy Policy.

    Criteo (Criteo SA)

    Criteo is an advertising service provided by Criteo SA.

    Personal Data processed: Cookies; Usage Data.

    Place of processing: France – Privacy PolicyOpt Out.

    Microsoft Advertising (Microsoft Corporation)

    Microsoft Advertising is an advertising service provided by Microsoft Corporation.

    Personal Data processed: Cookies; Usage Data.

    Place of processing: United States – Privacy PolicyOpt Out.

    Direct marketing via SMS (this Website)

    This Website uses the User Data to propose services and products provided by third parties or unrelated to the product or service provided by this Website.

    Personal Data processed: first name; last name; phone number.

  • Analytics

    The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

    Google Analytics (Google Inc.)

    Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.
    Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

    Personal Data processed: Cookies; Usage Data.

    Place of processing: US – Privacy PolicyOpt Out.

    Google Ads conversion tracking (Google Inc.)

    Google Ads conversion tracking is an analytics service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that connects data from the Google Ads advertising network with actions performed on this Website.

    Personal Data processed: Cookies; Usage Data.

    Place of processing: US – Privacy Policy.

    AdEspresso conversion tracking (Creative Web Srl)

    AdEspresso conversion tracking is an analytics service provided by Creative Web Srl that connects data from the Facebook advertising network with actions performed on this Website.

    Personal Data processed: Cookies; Usage Data.

    Place of processing: Italy – Privacy Policy.

    Facebook Ads conversion tracking (Facebook pixel) (Facebook, Inc.)

    Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Facebook, Inc. that connects data from the Facebook advertising network with actions performed on this Website. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network.

    Personal Data processed: Cookies; Usage Data.

    Place of processing: US – Privacy Policy.

    Display Advertising extension for Google Analytics (Google Inc.)

    Google Analytics on this Website might use Google's Interest-based advertising, 3rd-party audience data and information from the DoubleClick Cookie to extend analytics with demographics, interests and ads interaction data.

    Personal Data processed: Cookies; Usage Data.

    Place of processing: US – Privacy PolicyOpt Out.

  • Contacting the User

    Contact form (This Website)

    By filling in the contact form with their Data, the User authorizes this Website to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.

    Personal Data processed: first name; last name; various types of Data.

    Mailing list or newsletter (this Website)

    By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this Website. Your email address might also be added to this list as a result of signing up to this Website or after making a purchase.

    Personal Data processed: address; Cookies; country; email address; first name; last name; phone number; Usage Data; website; ZIP/Postal code.

  • Content commenting

    Content commenting services allow Users to make and publish their comments on the contents of this Website.
    Depending on the settings chosen by the Owner, Users may also leave anonymous comments. If there is an email address among the Personal Data provided by the User, it may be used to send notifications of comments on the same content. Users are responsible for the content of their own comments.
    If a content commenting service provided by third parties is installed, it may still collect web traffic data for the pages where the comment service is installed, even when Users do not use the content commenting service.

    Disqus (Disqus)

    Disqus is a content commenting service provided by Big Heads Labs Inc.

    Personal Data processed: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service.

    Place of processing: US – Privacy PolicyOpt out.

  • Content performance and features testing (A/B testing)

    The services contained in this section allow the Owner to track and analyze the User response concerning web traffic or behavior regarding changes to the structure, text or any other component of this Website.

    Optimizely (Optimizely, Inc.)

    Optimizely is an A/B testing service provided by Optimizely, Inc.

    Personal Data processed: Cookies; Usage Data.

    Place of processing: United States – Privacy Policy.

  • Displaying content from external platforms

    This type of service allows you to view content hosted on external platforms directly from the pages of this Website and interact with them.
    This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

    Google Fonts (Google Inc.)

    Google Fonts is a typeface visualization service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that allows this Website to incorporate content of this kind on its pages.

    Personal Data processed: Usage Data; various types of Data as specified in the privacy policy of the service.

    Place of processing: US – Privacy Policy.

  • Handling payments

    Payment processing services enable this Website to process payments by credit card, bank transfer or other means. To ensure greater security, this Website shares only the information necessary to execute the transaction with the financial intermediaries handling the transaction.
    Some of these services may also enable the sending of timed messages to the User, such as emails containing invoices or notifications concerning the payment.

    Amazon Payments (Amazon)

    Amazon Payments is a payment service provided by Amazon.com, Inc., which allows Users to make online payments using their Amazon credentials.

    Personal Data processed: various types of Data as specified in the privacy policy of the service.

    Place of processing: See the Amazon privacy policy – Privacy Policy.

    PayPal (PayPal Inc.)

    PayPal is a payment service provided by PayPal Inc., which allows Users to make online payments.

    Personal Data processed: various types of Data as specified in the privacy policy of the service.

    Sage Pay (Sage Pay Europe Limited)

    Sage Pay is a payment service provided by Sage Pay Europe Limited.

    Personal Data processed: various types of Data as specified in the privacy policy of the service.

    Place of processing: UK – Privacy Policy.

    Klarna (Klarna AB)

    Klarna is a payment service provided by Klarna AB.

    Personal Data processed: various types of Data as specified in the privacy policy of the service.

    Place of processing: Sweden – Privacy Policy.

  • Hosting and backend infrastructure

    This type of service has the purpose of hosting data and files that enable this Website to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of this Website. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

    Amazon Web Services (AWS) (Amazon)

    Amazon Web Services (AWS) is a hosting and backend service provided by Amazon Web Services, Inc.

    Personal Data processed: various types of Data as specified in the privacy policy of the service.

    Place of processing: See the Amazon privacy policy – Privacy Policy.

    Cloudinary (Cloudinary Ltd.)

    Cloudinary is a hosting service provided by Cloudinary Ltd.

    Personal Data processed: various types of Data as specified in the privacy policy of the service.

    Place of processing: Israel – Privacy Policy.

  • Infrastructure monitoring

    This type of service allows this Website to monitor the use and behavior of its components so its performance, operation, maintenance and troubleshooting can be improved.
    Which Personal Data are processed depends on the characteristics and mode of implementation of these services, whose function is to filter the activities of this Website.

    Pingdom (Pingdom AB)

    Pingdom is a monitoring service provided by Pingdom AB.

    Personal Data processed: Cookies; Usage Data.

    Place of processing: Sweden – Privacy Policy.

  • Interaction with external social networks and platforms

    This type of service allows interaction with social networks or other external platforms directly from the pages of this Website.
    The interaction and information obtained through this Website are always subject to the User’s privacy settings for each social network.
    This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.
    It is recommended to log out from the respective services in order to make sure that the processed data on this Website isn’t being connected back to the User’s profile.

    AddThis (Addthis Inc.)

    AddThis is a service provided by Oracle Corporation, which displays a widget that allows interaction with social networks and external platforms as well as sharing the contents of this Website.
    Depending on the configuration, this service can display widgets belonging to third parties such as the managers of social networks where interactions are shared. In this case, also the third parties that provide the widget will be informed of interactions and Usage Data on the pages where this service is installed.

    Personal Data processed: Cookies; Usage Data.

    Place of processing: US – Privacy Policy.

    Facebook Like button and social widgets (Facebook, Inc.)

    The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Facebook, Inc.

    Personal Data processed: Cookies; Usage Data.

    Place of processing: US – Privacy Policy.

    Google+ +1 button and social widgets (Google Inc.)

    The Google+ +1 button and social widgets are services allowing interaction with the Google+ social network provided by Google Inc.

    Personal Data processed: Cookies; Usage Data.

    Place of processing: US – Privacy Policy.

    Twitter Tweet button and social widgets (X Corp.)

    The Twitter Tweet button and social widgets are services allowing interaction with the Twitter social network provided by Twitter, Inc.

    Personal Data processed: Cookies; Usage Data.

    Place of processing: United States – Privacy Policy.

  • Interaction with live chat platforms

    This type of service allows Users to interact with third party live chat platforms directly from the pages of this Website, for contacting and being contacted by this Website support service.
    If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service. Moreover, live chat conversations may be logged.

    Olark Widget (Habla, Inc.)

    The Olark Widget is a service for interacting with the Olark live chat platform provided by Habla, Inc.

    Personal Data processed: Cookies; Usage Data.

    Place of processing: US – Privacy Policy.

  • Interaction with support and feedback platforms

    This type of service allows Users to interact with third party support and feedback platforms directly from the pages of this Website.
    If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service.

    Zendesk Widget (Zendesk)

    The Zendesk Widget is a service for interacting with the Zendesk support and feedback platform provided by Zendesk Inc.

    Personal Data processed: Cookies; Usage Data.

    Place of processing: US – Privacy Policy.

  • Managing contacts and sending messages

    This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
    These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

    Mandrill (The Rocket Science Group, LLC.)

    Mandrill is an email address management and message sending service provided by The Rocket Science Group, LLC.

    Personal Data processed: email address; Usage Data.

    Place of processing: US – Privacy Policy.

    Mailchimp (The Rocket Science Group, LLC.)

    Mailchimp is an email address management and message sending service provided by Intuit Inc.

    Personal Data processed: email address.

    Place of processing: US – Privacy Policy.

    Klaviyo (Klaviyo Inc.)

    Klaviyo is an email address management and message sending service provided by Klaviyo Inc.

    To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication at “Personal Data processed“ below for an explanation of the extent of the sharing.

    Personal Data processed: country; email address; first name; last name; phone number; purchase history; state; Tracker; Usage Data.

    Place of processing: United States – Privacy PolicyOpt out.

  • Managing data collection and online surveys

    This type of service allows this Website to manage the creation, deployment, administration, distribution and analysis of online forms and surveys in order to collect, save and reuse Data from any responding Users.
    The Personal Data collected depend on the information asked and provided by the Users in the corresponding online form.

    These services may be integrated with a wide range of third-party services to enable the Owner to take subsequent steps with the Data processed - e.g. managing contacts, sending messages, analytics, advertising and payment processing.

    Klaviyo Forms (Klaviyo Inc.)

    Klaviyo Forms is a form builder and data collection platform provided by Klaviyo Inc.

    To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication at “Personal Data processed“ below for an explanation of the extent of the sharing.

    Personal Data processed: city; country; Data communicated while using the service; email address; first name; last name; phone number; purchase history; state; Tracker; Usage Data.

    Place of processing: United States – Privacy Policy.

  • Managing support and contact requests

    This type of service allows this Website to manage support and contact requests received via email or by other means, such as the contact form.
    The Personal Data processed depend on the information provided by the User in the messages and the means used for communication (e.g. email address).

    Zendesk (Zendesk)

    Zendesk is a support and contact request management service provided by Zendesk Inc.

    Personal Data processed: various types of Data as specified in the privacy policy of the service.

    Place of processing: US – Privacy Policy.

  • Registration and authentication

    By registering or authenticating, Users allow this Website to identify them and give them access to dedicated services.
    Depending on what is described below, third parties may provide registration and authentication services. In this case, this Website will be able to access some Data, stored by these third party services, for registration or identification purposes.

    Login with Amazon (Amazon)

    Login with Amazon is a registration and authentication service provided by Amazon.com, Inc.

    Personal Data processed: various types of Data as specified in the privacy policy of the service.

    Place of processing: US – Privacy Policy.

  • Remarketing and behavioral targeting

    This type of service allows this Website and its partners to inform, optimize and serve advertising based on past use of this Website by the User.
    This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
    Some services offer a remarketing option based on email address lists.
    In addition to any opt-out feature provided by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.

    Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

    Remarketing with Google Analytics (Google Inc.)

    Remarketing with Google Analytics is a remarketing and behavioral targeting service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that connects the tracking activity performed by Google Analytics and its Cookies with the Google Ads advertising network and the Doubleclick Cookie.

    Personal Data processed: Cookies; Usage Data.

    Place of processing: US – Privacy PolicyOpt Out.

    Facebook Custom Audience (Facebook, Inc.)

    Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Website with the Facebook advertising network.

    Personal Data processed: Cookies; email address.

    Place of processing: US – Privacy PolicyOpt Out.

    Facebook Remarketing (Facebook, Inc.)

    Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Website with the Facebook advertising network.

    Personal Data processed: Cookies; Usage Data.

    Place of processing: US – Privacy PolicyOpt Out.

    Twitter Remarketing (X Corp.)

    Twitter Remarketing is a remarketing and behavioral targeting service provided by Twitter, Inc. that connects the activity of this Website with the Twitter advertising network.

    Personal Data processed: Cookies; Usage Data.

    Place of processing: United States – Privacy Policy.

    Twitter Tailored Audiences (X Corp.)

    Twitter Tailored Audiences is a remarketing and behavioral targeting service provided by Twitter, Inc. that connects the activity of this Website with the Twitter advertising network.

    Personal Data processed: Cookies; email address.

    Place of processing: United States – Privacy Policy.

    Google Ads Remarketing (Google LLC)

    Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google LLC that connects the activity of this Website with the Google Ads advertising network and the DoubleClick Cookie.

    Users can opt out of Google's use of cookies for ads personalization by visiting Google's Ads Settings.

    Personal Data processed: Cookies; Usage Data.

    Place of processing: United States – Privacy PolicyOpt Out.

    Criteo Dynamic Retargeting (Criteo SA)

    Criteo Dynamic Retargeting is a remarketing and behavioral targeting service provided by Criteo SA., that connects the activity of this Website with the Criteo advertising network.

    Personal Data processed: Cookies; Usage Data.

    Place of processing: France – Privacy PolicyOpt Out.

    Klaviyo segmentation and social advertising (Klaviyo Inc.)

    Klaviyo segmentation and social advertising is a remarketing and behavioral targeting service provided by Klaviyo Inc.

    Klaviyo segmentation and social advertising makes use of tracking technologies to monitor User behavior. This Data is then used to personalize the User's experience and to provide targeted advertising. Klaviyo segmentation and social advertising may also connect the collected Data with other networks, including advertising networks, and enable these parties to track and target the User. The Owner, unless otherwise specified in this document, has no direct relationship with the third parties that Klaviyo segmentation and social advertising may be including.

    To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication at “Personal Data processed“ below for an explanation of the extent of the sharing.

    Personal Data processed: device information; email address; purchase history; Tracker; Usage Data.

    Place of processing: United States – Privacy PolicyOpt out.

  • SPAM protection

    This type of service analyzes the traffic of this Website, potentially containing Users' Personal Data, with the purpose of filtering it from parts of traffic, messages and content that are recognized as SPAM.

    Akismet (Automattic Inc.)

    Akismet is a SPAM protection service provided by Automattic Inc.

    Personal Data processed: various types of Data as specified in the privacy policy of the service.

    Place of processing: US – Privacy Policy.

  • Tag Management

    This type of service helps the Owner to manage the tags or scripts needed on this Website in a centralized fashion.
    This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.

    Google Tag Manager (Google Inc.)

    Google Tag Manager is a tag management service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing.

    Personal Data processed: Usage Data.

    Place of processing: US – Privacy Policy.

  • Traffic optimization and distribution

    This type of service allows this Website to distribute their content using servers located across different countries and to optimize their performance.
    Which Personal Data are processed depends on the characteristics and the way these services are implemented. Their function is to filter communications between this Website and the User's browser.
    Considering the widespread distribution of this system, it is difficult to determine the locations to which the contents that may contain Personal Information of the User are transferred.

    Cloudflare (Cloudflare)

    Cloudflare is a traffic optimization and distribution service provided by Cloudflare Inc.
    The way Cloudflare is integrated means that it filters all the traffic through this Website, i.e., communication between this Website and the User's browser, while also allowing analytical data from this Website to be collected.

    Personal Data processed: Cookies; various types of Data as specified in the privacy policy of the service.

    Place of processing: US – Privacy Policy.

  • User database management

    This type of service allows the Owner to build user profiles by starting from an email address, a personal name, or other information that the User provides to this Website, as well as to track User activities through analytics features. This Personal Data may also be matched with publicly available information about the User (such as social networks' profiles) and used to build private profiles that the Owner can display and use for improving this Website.
    Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions performed on this Website.

    Klaviyo CRM (Klaviyo Inc.)

    Klaviyo CRM is a User database management service provided by Klaviyo Inc.

    Klaviyo CRM can also be used as a medium for communications, either through email, or through messages within this Website.

    To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication at “Personal Data processed“ below for an explanation of the extent of the sharing.

    Personal Data processed: city; country; email address; first name; last name; phone number; purchase history; state; Tracker; Usage Data.

    Place of processing: United States – Privacy Policy.

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

  • Hosting

    Our websites are hosted by Sonassi Ltd. Sonassi are a UK based company. As the engine behind our websites, any data we collect as part of you using our site or making a purchase is stored on Sonassi servers. Your data is backed up, and if you request your data be forgotten, there will be a period that your data remains in the backups before being flushed out after a reasonable period of time.

    For more details, you can visit their site
    https://www.sonassi.com/contact
    https://www.sonassi.com/privacy-policy

  • Netsuite

    Netsuite is our primary ERP. All data you enter into our checkout process, excluding sensitive payment information, will be passed to Netsuite, as we use Netsuite's WMS for our inventory and fulfilment operations.

  • Klevu

    Klevu powers our on-site search engine. We will pass them your IP address to facilitate personalization of results, as well as product purchase data for reporting purposes. Klevu will set cookies on your browser to store things such as recently browsed items and categories.

    Their full explanation is available here:
    https://www.klevu.com/gdpr/

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

This Website uses Trackers. To learn more, Users may consult the Cookie Policy.

The Owner may process Personal Data relating to Users if one of the following applies:

  • Users have given their consent for one or more specific purposes.
  • provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
  • processing is necessary for compliance with a legal obligation to which the Owner is subject;
  • processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
  • processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.

In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.

Therefore:

  • Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
  • Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to fulfil a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

The rights of Users based on the General Data Protection Regulation (GDPR)

Users may exercise certain rights regarding their Data processed by the Owner.

In particular, Users have the right to do the following, to the extent permitted by law:

  • Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
  • Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent.
  • Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
  • Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
  • Restrict the processing of their Data. Users have the right to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
  • Have their Personal Data deleted or otherwise removed. Users have the right to obtain the erasure of their Data from the Owner.
  • Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance.
  • Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

Users are also entitled to learn about the legal basis for Data transfers abroad including to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.

Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time, free of charge and without providing any justification. Where the User objects to processing for direct marketing purposes, the Personal Data will no longer be processed for such purposes. To learn whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. Such requests are free of charge and will be answered by the Owner as early as possible and always within one month, providing Users with the information required by law. Any rectification or erasure of Personal Data or restriction of processing will be communicated by the Owner to each recipient, if any, to whom the Personal Data has been disclosed unless this proves impossible or involves disproportionate effort. At the Users’ request, the Owner will inform them about those recipients.

Transfer of Personal Data outside of the European Union

Data transfer abroad based on standard contractual clauses

If this is the legal basis, the transfer of Personal Data from the EU to third countries is carried out by the Owner according to “standard contractual clauses” provided by the European Commission.
This means that Data recipients have committed to process Personal Data in compliance with the data protection standards set forth by EU data protection legislation. For further information, Users are requested to contact the Owner through the contact details provided in the present document.

Other legal basis for Data transfer abroad

If no other legal basis applies, Personal Data shall be transferred from the EU to third countries only if at least one of the following conditions is met:

  • the transfer is necessary for the performance of a contract between the User and the Owner or of pre-contractual measures taken at the User’s request;
  • the transfer is necessary for the conclusion or performance of a contract concluded in the interest of the User between the Owner and another natural or legal person;
  • the transfer is necessary for important reasons of public interest;
  • the transfer is necessary for establishment, exercise or defence of legal claims;
  • the transfer is necessary in order to protect the vital interests of the data subject or of other persons, where the data subject is physically or legally incapable of giving consent. In such cases, the Owner shall inform the User about the legal bases the transfer is based on via this Website.

Data transfer to countries that guarantee European standards

If this is the legal basis, the transfer of Personal Data from the EU to third countries is carried out according to an adequacy decision of the European Commission.
The European Commission adopts adequacy decisions for specific countries whenever it considers that country to possess and provide Personal Data protection standards comparable to those set forth by EU data protection legislation. Users can find an updated list of all adequacy decisions issued on the European Commission's website.

Additional information about Data collection and processing

The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Website or the related Services.
The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.

In addition to the information contained in this privacy policy, this Website may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.

For operation and maintenance purposes, this Website and any third-party services may collect files that record interaction with this Website (System logs) or use other Personal Data (such as the IP Address) for this purpose.

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.

The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within this Website and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.

Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.

Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data

Information collected automatically through this Website (or third-party services employed in this Website), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Website, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.

User

The individual using this Website who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Processor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Website. The Data Controller, unless otherwise specified, is the Owner of this Website.

This Website (or this Application)

The means by which the Personal Data of the User is collected and processed.

Service

The service provided by this Website as described in the relative terms (if available) and on this site/application.

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

Cookie

Cookies are Trackers consisting of small sets of data stored in the User's browser.

Tracker

Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.


Legal information

This privacy policy relates solely to this Website, if not stated otherwise within this document.